Google Says: Canada is Missing the Web's Potential

September 24, 2009

Despite a number of successful web2.0 startups and a number of other Canadian Internet Companies, Nikesh Arora, Google's No. 4 executive, stated to the CBC that "Canadian businesses are not using the web's full potential", referring to the PPC advertising spend of businesses located in Canada.

"It's not as competitive a business market, which basically suggests that there's not as many businesses online because they're not competing for more share amongst each other or there are not enough businesses competing in certain areas," said Nikesh Arora, Google's president of global sales operations and business development, during a visit to the company's Toronto office on Wednesday.

"Based on the technological savvy of the market, [Canada] should be in the top quartile."



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